"I firmly believe that looking great should be simple, convenient, healthy and ethical, which is the fundamental on which I created O’wow."

Hey O’wow babes!

My name is Georgiana Grudinschi, the founder of O’wow. I’m a firm believer that looking great should be simple, convenient, healthy, and ethical, which are the values on which I created O’wow.

The journey developing the perfect smoothing treatment that is both easy and safe to use at home started around two years ago when I was regularly going to my hairdresser for keratin treatments. I became addicted to the finished look and how my hair felt after each treatment. I loved the fact that I didn’t have to spend hours styling my hair; in fact I didn’t have to style my hair at all for at least 3 months. For a self-indulgent person like me this was a game-changer – I didn’t have to worry about waking up early in the morning so I could have enough time to style my hair. Not only this, I was also saving my hair from being damaged and burnt.

Yet, regardless of how great my hair looked after my trip to the hairdresser’s, it also left me feeling really frustrated – I wasted a lot of time doing this, not to mention money as well. It got me thinking – I knew there had to be an easier way to achieve the same great-looking hair for less.

While investigating alternative options, I discovered that those regular keratin treatments at the salon were not only wasting my time and money, but also my health. I came to learn that most salons use keratin treatments that include a heavy amount of formaldehyde, which is classified as a human carcinogen. I suddenly realised why my eyes had been burning and tearing up every time I had had it done.

This is what motivated me to develop a product that would deliver a shiny, smooth after-hairdresser look in an accessible at-home way, which
would also give long-lasting results with no nasty side effects.

I spent a great amount of time researching and testing different formulas to create the product I was looking for. The final result was the O’wow, a smoothing home treatment kit.

What makes it so special? The secret lies in its natural Brazilian Botanical Bioactives.

The O’wow smoothing treatment does exactly what I was dreaming of when I started the development journey – it repairs the hair while deeply moisturising the hair cuticles, resulting in insanely smooth and shiny hair, which will last for up to three months.

My mission is simple. I want to fight against using unhealthy chemicals, which are often added to salon products by providing a healthy and

affordable alternative that delivers the same, if not better, results at home without compromising your health.

Even though the idea for this product was born simply out of a personal need, as soon as I found that magic formula, I wanted to make sure that the treatment would also reach as many like-minded women as possible.

I hope you enjoy O’wow and your fabulous hair as much as I do!

Georgiana Grudinschi – Founder of O’wow

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