Start your O’wow journey

  • 1.

    Section your clean, dry hair using a hair tie or clip.

  • 2.

    Spray treatment onto a section of hair, keeping the nozzle close to your hair. Once a section is fully saturated, move on to the next section and repeat.

  • 3.

    Make sure your hair is completely saturated with product (usually this means using the entire bottle). Comb the treatment through and leave your hair down.

  • 4.

    Let it act – for thin hair 40 minutes and for thicker hair 60 minutes.

  • 5.

    Rinse hair thoroughly with water, making sure to remove all solution. Do not wash out with shampoo.

  • 6.

    Blow-dry your hair in sections until dry.

  • 7.

    Straighten hair with a hot iron, allowing the treatment to lock into the hair. For non-coloured hair, set the iron to 200°C and for coloured hair set it to 180°C so that the colour will not fade. Using a comb, divide hair into sections and run hot iron over it 6 times, or until it’s completely straight.

  • Check the video instructions

  • Avoid these common mistakes

    Not applying enough solution.
    Remember your hair needs to be fully wet after spraying in the treatment.

    Not leaving in treatment long enough to react.
    RRemember to leave it in for at least one hour to do its magic.

    NNot rinsing the treatment out properly.
    Remember to wash the solution out completely using water only.

    Straightening hair in sections that are too thick.
    Remember to take very small (2 cm wide) sections at a time and straighten.

    Not going over each section of hair 6 times with the iron.

  • After-Treatment Care

    After you’ve completed your treatment and finished straightening it, don’t wash your hair for at least 48 hours. Washing your hair too soon after will shorten the effects of the treatment.

    To maintain the effects of the treatment, use sulphate-free hair products. The shampoo and conditioner included in the kit are both sulphate and paraben-free, and they’ve been specially formulated to prolong treatment’s effects.

    To enhance the treatment’s effect, blow-dry your hair on a hot setting after washing it.

    And finally, to maintain your show stopping hair, repeat the treatment every 2 months thereafter.