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  • Owow Smoothing

Owow Smoothing

At-home Keratin Treatment
Regular price
$56.90
Sale price
$56.90
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At-home smoothing treatment rivalling expensive salon keratin treatments - results in insanely silky smooth hair with only one easy application. The formaldehyde-free formula packed with natural ingredients.

  • Results last up to 3 months.
  • Hair dries frizzy-free after each wash
  • Restores dry damaged hair
  • Cuts blow-dry time in half
  • Save money. Salon price $600
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    • Details
        Includes

        100ml Smoothing treatment spray

    • Ingredients

        Smoothing treatment Aqua, Glyoxylic Acid, Sodium Hydroxide, Propylene Glycol, Phenoxyethanol, Vinegar, Tamarindus Indica Fruit Extract, Vitis Vinifera Fruit Extract, Parfum, Behentrimonium Chloride, Paullinia Cupana Seed Extract, Bertholletia Excelsa Seed Extract, Coffea Arabica Seed Extract, Cocos Nucifera Fruit Extract, Eugenia Uniflora Fruit Extract, Anacardium Occidentale Extract, Stearyl Alcohol, Cetyl Alcohol, Isopropyl Alcohol, Methicone, Fructose, Glucose, Gluconic Acid, Gluconolactone, Commiphora Myrrha Resin Extract, Styrax Benzoin Resin Extract, Carbocysteine, Polyquaternium-10, Hydrolyzed Wheat Protein, Biotin, Caesalpinia Spinosa Gum, Myroxylon Balsamum Resin, Tetrasodium EDTA, Citric Acid, Sodium Citrate, Benzyl Benzoate, Benzyl Salicylate, Citronellol, Hexyl Cinnamal, Linalool, Butylphenyl, Methylpropional

    • FAQ

        What is it? A hair smoothing treatment home kit for semi-permanent shiny, silky and smooth hair, with results lasting up to three months.

        Who is it for? It is ideal for anyone looking to smoothen unmanageable, dry and frizzy hair and for those who are tired of styling the hair every morning and do not want to overpay for expensive salon treatments. If you want to wake up every morning having a shiny smooth hair and head straight into the day with a hair that won’t be unnoticed, this treatment is for you

        What do you need to have? Straightening iron, blow dryer, hair clip, comb, shower and towel.

        Is it suitable for all hair types? Yes, it is suitable to all hair types but results might vary depending on the hair type or condition.  The treatment itself does not cause any damage or sensitivity to the hair fibers. But, if the hair is already fragile due to excessive bleaching or/and heavy chemical products, it might appear dry after the treatment as the application process requires sealing the hair with a hot iron.  The treatment works well to align even dry, porous, bleached hair but it may not fully restore the aggression already caused by previous chemical products.For damaged hair we recommend applying a reconstructive product before and after the O’wow treatment, such as a good hair serum or leave-in conditioner. If you have very damaged ends, we recommend avoiding passing the iron on the ends too excessively.

    Owow Smoothing + Flyaway & Brow Control
    Owow Smoothing + Shampoo & Conditioner

    IT'S RIDICILOUSLY EASY

    EASY, SAFE AND RESPONSIBLE
    EASY, SAFE AND RESPONSIBLE

    EASY, SAFE AND RESPONSIBLE EASY, SAFE AND RESPONSIBLE

    Asset 6
    Formaldehyde & Sulfate Free
    Asset 4
    Cruelty Free & Vegan

    Salon straightening and smoothing treatments typically utilize strong chemicals as active ingredients, which handling requires a professional.

    Our home care products do not contain harmful chemicals. Our treatment is a safe and wallet-friendly option that you can easily do at home.

    Asset 6
    Formaldehyde & Sulfate Free
    Asset 4
    Cruelty Free & Vegan

    Salon straightening and smoothing treatments typically utilize strong chemicals as active ingredients, which handling requires a professional.

    Our home care products do not contain harmful chemicals. Our treatment is a safe and wallet-friendly option that you can easily do at home.

    Brazilian ingredients

    Smoothness & Shine

    Cashew nuts, guarana and balsamic vinegar are all rich in vitamins and antioxidants. Together they work in harmony to bring shine, softness and silky-smoothness to your hair texture.

    Moisture

    Coconuts’, Brazil nuts’, grapes’ and tamarinds’ moisturising properties deeply hydrates and conditions your hair. By locking in the moisture and creating collagen they prevent from fizz, split ends and hair loss.

    Strength & Growth

    Pitangas’ and coffee beans’ natural acidity help rebalance the PH levels of the hair and stimulates hair follicles, resulting in stronger and faster hair growth. They also help rejuvenate the hair which contributes in strengthening the hair.

    DON'T JUST TAKE OUR WORD FOR IT

    DON'T JUST TAKE OUR WORD FOR IT

    • Very easy and cool

      The way to use it is very easy and the result is great. After completing the treatment, I can leave home with confidence. This is the first time I've used it and it definitely won't be the last. I will use it forever And it smells very beautiful.

      Haya
    • Amazing!

      This might sound a cliché but my hair has never felt this silky and smooth. The change in my hair was huge after the treatment. Now after a few wash the hair is still super smooth and I haven’t touched my straightening iron ever since the treatment.

      Jiajia
    • Love it :)

      It has been a months since I did the treatment and my naturally frizzy hair still doesn’t require any straightening.

      Melina
    • Perfect after a holiday in the sun

      I wanted to try this treatment after a long holiday in the sun, which made my hair super dry and dull and it worked perfectly. My hair is now moisturised and nourished again.

      Amy
    • FINALLY

      First thing I do every morning is run to the mirror and admire how great my hair looks after having done this treatment. You need to try it out if you haven’t yet!

      Daniela
    • No words!

      O’wow smoothing treatment has completely changed my hair care routines. It has been a few weeks since I did the treatment and I haven’t styled my hair after that.

      Miranda
    • Straw to Silk in one day!

      My bleached blonde fine hair is damaged and dry. It never looks great, even after a treatment. BUT I just used OWOW and I have never had such silky, touchable hair! I can’t believe it is mine! It went from straw to silk in a matter of hours! For real, this really works!

      Lauren Gunthorpe
    • love it!

      Literally think every female in my family is getting a set for Xmas after they saw my result 🤣🤣

      Aimee
    • Absolutely transformed my frizzy hair

      I’ve already subscribed to this as I can’t believe the difference it’s made t my hair. Was so sceptical but I’m converted. My hair is smoother, shinier and dries in half the time. Absolutely delighted.

      Vicky
    • Amazing

      Completely transformed the condition of my hair! So shiny and soft!

      Tara

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